AN INSIDER'S
GUIDE FOR
MED DEVICE
SALES SUCCESS
HEART OF THE DEAL
BY DR. JOE DEANGELIS AND KEVIN MATHEWS
DIVE DEEP INTO THE HIGH-STAKES, HIGH-REWARD WORLD OF MEDICAL DEVICE SALES
Heart of the Deal dives deep into the high-stakes, high-reward world of medical device sales, offering the first-of-its-kind playbook for dominating the medical device sales landscape—whether you're a newcomer looking to break in or a veteran aiming to join the seven-figure earners club. Drawing inspiration from the concept of "The Operating Room Green Light," DeAngelis and Matthews make a crucial distinction that sets them apart: while most sales books focus on generic tactics, this examines the unique psychology, technical expertise, and relationship dynamics that drive success specifically in medical device sales.
The book introduces readers to the concept of "Clinical Currency"—the unique blend of medical knowledge, sales savvy, and relationship capital that top performers leverage—and shows how mastering this balance leads to unparalleled success.
What if we told you there’s a sales career where rookies routinely earn more than seasoned lawyers and top performers make more than most doctors? You’d probably think we were selling you a get-rich-quick scheme. But we’re not. We’re talking about medical device sales. Global business consultant Dr. Joseph DeAngelis and medical device marketer Kevin Mathews have teamed up to introduce you to a high-stakes, high-reward world where mastering "Clinical Currency"—the unique blend of medical knowledge, sales savvy, and relationship capital that top performers leverage—will lead to unparalleled success. Heart of the Deal offers the first-of-its-kind playbook for dominating the medical device sales landscape—whether you're a newcomer looking to break in or a veteran aiming to join the seven-figure earners club.
MEET DR. JOE DEANGELIS
Dr. Joe DeAngelis, Founding Partner of South Shore Behavioral Partners, is a renowned expert in unleashing human potential, with a particular focus on high-potential sales individuals and sales leaders. His illustrious career spans decades of transforming businesses, teams, and individuals across the globe, making him a sought-after authority in maximizing performance and driving success.
Dr. DeAngelis continues to be at the forefront of leadership development, consistently publishing new insights and methodologies that keep pace with the rapidly evolving business landscape. His upcoming book, “Pain for Performance: Navigating the Challenges of Driving Sustained Performance in Sales Professionals,” slated for release in 2026, is highly anticipated in the sales and leadership development communities.
For organizations looking to accelerate the growth of their high-potential talent and revolutionize their sales leadership, Dr. Joe DeAngelis stands as a beacon of expertise, innovation, and proven results. His track record of transforming individuals and teams across diverse industries makes him an invaluable partner in the journey towards peak performance and sustained success.
MEET KEVIN MATHEWS
Kevin is a growth-focused medical device commercial leader experienced in global strategy and execution, including leadership roles in sales, marketing, channel management, commercial operations, healthcare economics, and business development.
His extensive experience in interventional cardiology, diagnostic cardiology/CCTA, peripheral vascular, and electrophysiology to upper-management roles at Elucid, Acutus, Philips, and Volcano. Kevin is considered one of the most influential individuals in the industry of medical device sales in the past fifteen years.
Kevin is a growth-focused medical device commercial leader experienced in global strategy and execution, including leadership roles in sales, marketing, channel management, commercial operations, healthcare economics, and business development. Extensive experience in interventional cardiology, diagnostic cardiology/CCTA, peripheral vascular, and electrophysiology.